Chinese singles' day blows away Thanksgiving weekend

Galtero Lara
Noviembre 10, 2019

Last year, total Cyber Monday e-commerce sales in the United States amounted to $6 billion with Thanksgiving and Black Friday adding another $8.2 billion for a weekend total of $14.2 billion.

Workers sort worldwide parcels at a cross-border e-commerce industrial park ahead of the Singles Day online shopping festival in Hefei, Anhui, province, China November 2, 2019.

The popularity of Singles' Day is fantastic news for New Zealand businesses - including NZ Post.

The retail data tracking service estimates that the long USA holiday shopping weekend this year will generate total retail sales of $29 billion - that would be less than the $30 billion produced in 2018 by the 24-hour unofficial Chinese shopping holiday known as Singles Day.

Alibiba's Singles Day isn't just an online shopping festival but also a high-on-glamour affair. "Singles' Day really kicks off the busy period for NZ Post".

More than 22,000 worldwide brands from over 78 countries and regions will participate in this year's 11.11 on Tmall Global, Alibaba's dedicated channel for cross-border e-commerce.

Alibaba anticipates 500 million shoppers will take part in the 11.11 event this year, up from about 100 million recorded last year.

NZ Post's recent The Full Download 2019 report showed that Kiwis are shopping online more often and spending more, with online shopping "holidays" such as Singles' Day, Black Friday and Cyber Monday becoming a major factor in our online shopping habits.

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NZ Post is keeping an eye on the spending trends this online shopping season and will be reporting back to New Zealand on whether Kiwis are spending as much as we predict in the 2020 Full Download report.

Singles' Day has broken sales records every year in its 10-year history.

Alibaba continues to dominate the online shopping industry, but not without competition.

President of Fonterra China, Christina Zhu, said Fonterra achieved a strong result in 2018 with an estimated total of $28 million in sales on 11.11.

About 1.8 million Kiwis shopped online past year, spending a total of $4.2 billion, with a significant portion of this spending requiring items to be delivered.

Last year, A2 and NZ Lamb in particular were big winners.

Online shopping grew by 16 per cent in 2018 - eight times faster than in-store shopping.

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