Juul halts sales of mint, its top-selling e-cigarette flavor

Galtero Lara
Noviembre 8, 2019

Juul Labs, the bestselling e-cigarette brand in the USA, announced Thursday that it will voluntarily stop selling its popular mint-flavored e-cigarette pods.

A statement from Juul CEO K.C. Crosthwaite suggests the addition of Mint JuulPods to the company's self-imposed prohibition is based on recently published research finding the flavor is actually the most popular for many teenagers.

The new research surveyed over 40,000 U.S. teenagers, revealing mint to be the most popular e-cigarette flavor among 10th and 12th grade respondents.

Federal officials are expected to soon release their plans to remove most vaping flavors from the market to combat the surge in underage vaping.

The study found that mint was the most popular flavor among Juul users in the 10th and 12th grades.

Under fire for its alleged role in sparking the vaping trend among teens, Juul has made a series of concessions to try and weather a crackdown from local, state and federal officials. On October 17, the company announced that it would stop selling its fruit and dessert-flavored pods, putting an end to the mango, crème, fruit and cucumber flavors.

Underage vaping has reached epidemic levels, health officials say.

A government report surveying almost 20,000 young people found Juul is the preferred brand for 60 percent of high school e-cigarette users, according to ABC News.

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"The current findings raise uncertainty whether regulations or sales suspensions that exempt mint flavors are optimal strategies for reducing youth e-cigarette use", the researchers write.

The ban on the sales will last at least until the Food and Drug Administration completes a safety review of the products, Juul has said. However, no details have yet been released, leading vaping opponents to worry that the administration is backing away from its original plan.

The company was quickly criticized for not pulling the menthol flavor, too.

The latest CDC update on the crisis reveals 2,051 cases of e-cigarette, or vaping, product use associated lung injury (EVALI) have now been officially reported. It was the second most popular flavor among 8th grade respondents.

Flavours have been banned from traditional cigarettes in the US since 2009, except for menthol.

Juul, the nation's bestselling e-cigarette brand, has been besieged by scrutiny, including multiple investigations by Congress, the FDA and several state attorneys general.

The company is also being sued by adults and underage Juul users who claim they became addicted to nicotine through the company's products.

E-cigarettes typically heat a solution that contains nicotine, which makes cigarettes and e-cigarettes addictive.

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