James Dyson scraps electric auto project

Galtero Lara
Octubre 13, 2019

In an email to employees posted on its Website, Dyson, which is lead by Sir James Dyson, the British inventor, said the company's engineers were able to create a "fantastic electric car" but that it will never be seen by consumers because it can't be made commercially.

Sir James Dyson announced this week that his company's automotive team is being shut down even though it managed to develop "a fantastic vehicle".

The big project's was supposed to have the electric auto plant running in Singapore by 2021.

Dyson has confirmed that although much of the money has already been spent, its uses can be transferred to other projects, including further research on next-generation batteries, which will be useful for countless other future Dyson products. The team developing the electric vehicle and battery was 523 strong, with 500 of them located in the UK.

In an email to workers, Mr Dyson said the company had unsuccessfully tried to find a buyer for the project, launched in 2017.

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But the closure of the project indicates it underestimated the complexity and cost of starting a vehicle company from scratch. "However, though we have tried very hard throughout the development process, we simply can not make it commercially viable", the statement read. As many as 500 engineers had been working on the project in the United Kingdom, although manufacturing was expected to take place in Singapore, despite there being no history of vehicle production in the Asian city state. "We will also concentrate on the formidable task of manufacturing solid state batteries and other fundamental technologies which we have identified sensing technologies, vision systems, robotics, machine learning, and Al offer us significant opportunities which we must grab with both hands", Mr Dyson explained.

Dyson said the company had always taken risks and dared to challenge the status quo with new products and technologies, an approach that has paid off handsomely in vacuum cleaners.

Although Dyson will no longer be producing its own cars, the project isn't completely dead and buried.

"Our battery will benefit Dyson in a profound way and take us in exciting new directions", he added. "This is not the first project which has changed direction and it will not be the last".

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