Riot partners with men's fragrance brand AXE for global League events

Ceria Alfonso
Octubre 12, 2019

Blizzard's action has caused an uproar in the online gaming community.

Riot Games has announced yet another partner in AXE as it continues to grow its strategic ties for its League of Legends series. It's trying to stay neutral by reminding streamers and esports pros to avoid discussions of Hong Kong or any other geo-political or cultural incidents.

Chinese conglomerate Tencent owns Riot and has a stake in Blizzard.

More news: Así es como Google Maps ayudará a personas con dificultades visuales

"As a general rule, we want to keep our broadcasts focused on the game, the sport, and the players".

This morning, John Needham, Global Head of League of Legends Esports issued a statement regarding political messages during LoL esports broadcasts. This is a warning to all League of Legends players, especially those that have thousands or even millions of eyes on them.

Just last weekend of Hearthstone Grandmasters' regular season, Hong Kong player Ng "blitzchung" Wai Chung appeared on the official Taiwanese Hearthstone stream for his post-game interview wearing a gas mask. As more pressure mounts, so too will these games-makers be pressured into relenting on strict policies.

Otros informes por

Discuta este artículo