Apple unveils latest iPhones, Apple Watch

Ceria Alfonso
Setiembre 11, 2019

In addition to the iPhone 11, Apple announced the iPhone 11 Pro, which is being touted as "the most advanced and detailed iPhone yet", with a three-lens "pro" camera system, more energy efficiency and spatial audio sound.

Apple TV+ will arrive about two weeks before a new Disney+ streaming television service, which costs USD2 more per month. Customers can trade in their old model phone at Apple stores to receive a discounted price of $849.

The snappiest wall charger on sale today is naturally the costliest too, but believe it or not, a 40 percent markdown equating to a cool $19 off makes this bad boy now cheaper than Apple's first-party 18W USB-C power adapter.

The line-up of original shows will include "The Morning Show", "Dickinson", "See", "For All Mankind" and "The Elephant Queen".

Those offerings are dwarfed by the extensive catalogue of industry leader Netflix, which has a reported $10 billion budget for content and 151 million paid subscribers.

A new night mode and an improved portrait mode are two of the highlights available when the phones go on sale on September 20, but Apple also teased a new feature coming in the fall that seems poised to take on Google's impressive artificial intelligence-based photography.

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"I think the pricing on the Apple TV service was definitely a positive surprise", said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles. "Clearly, that was a positive that people were happy to hear".

"iPhone net sales decreased during the second quarter and first six months of 2019 compared to the same periods in 2018, due primarily to lower iPhone unit sales in all the reportable geographic segments", the company wrote in a recent SEC filing in the US. Tuesday's event revealed more details about those services, including Apple Arcade, a subscription service announced in March 2019 that will provide access to exclusive mobile games.

Sales of iPhones might be declining in China, but Apple's September launch event still enjoys nationwide attention.

Apple launched the new-generation iPhone with much fanfare a few hours ago, and one of the upgrades coming to select models concerns the charger that is included in the box.

The Silicon Valley titan added into the mix a new-generation Apple Watch that can tell when a place it getting too noisy or help point wearers in the right direction. Note that the price of the Pro models is the same as last years XS equivalents.

"They know once consumers get into their ecosystem, they don't leave".

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