Z’s Roc Nation to Announce Partnership with NFL

Jose Verdugo
Agosto 14, 2019

Details behind the deal are minimal right now, but according to Front Office Sports, Roc Nation is planning to go public with the news during a press conference Wednesday.

The deal with Roc Nation, the rapper's entertainment and sports company, calls for the firm to be the N.F.L.'s "live music entertainment strategist", a role that will see Roc Nation and Jay-Z consulting on entertainment, including the Super Bowl halftime show, and contributing to the league's activism campaign, Inspire Change.

But now there is a working agreement between the league and Roc Nation, which also represents such NFL stars as Todd Gurley, Saquon Barkley and Ndamukong Suh. The hip-hop veteran has officially teamed up with the NFL to bring social justice to the controversial league.

"Roc Nation is one of the most globally influential and impactful organizations in entertainment", Goodell said. Other clients include Kyrie Irving, CC Sabathia, Dez Bryant and boxing champions Miguel Cotto and Andre Ward.

Jay-Z himself dedicated a song to Kaepernick during a headlining festival set in 2017 and wore a makeshift "Colin K" jersey on SNL a month later.

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After refusing to perform during halftime of Super Bowl LII, JAY-Z and his Roc Nation imprint are collaborating with the NFL.

On "Apeshit", the biggest hit on Jay-Z and Beyoncé's joint 2018 album Everything Is Love, Jay famously rapped, "I said no to the Super Bowl/ You need me, I don't need you/ Every night we in the endzone/ Tell the National Football League we in stadiums too", seemingly confirming 2017 reports that he turned down an offer to perform at the Super Bowl. Do I hope he'll perform in the Super Bowl sometime in the next several years? Yes.

"The NFL has a great big platform, and it has to be all-inclusive", said JAY-Z, who has been a critic of the league in the past. Black entertainers including JAY-Z and Rihanna have turned down the gig in the past in support of Kaepernick. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas - instead, we unify them".

UPDATE: The New York Times has confirmed the partnership between Roc Nation and the NFL.

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