Google Launches A New Social Networking App Called Shoelace

Ceria Alfonso
Julio 12, 2019

Unlike most social networks, which let people connect with others all around the world, Shoelace is region-based, and is starting out with a trial among a handful of communities in New York City. In that sense, it nearly seems like Shoelace is competing with Facebook on the events front.

Conversely, if you don't have any of your own events to suggest, users can designate their interest in a variety of categories, which Shoelace will use to recommend a number of "hand-picked" activities the app thinks you might like, so you won't have any excuse for saying there's nothing fun to do ever again. After the shutdown of platforms like Orkut, Google Buzz, and Google+ (and the shuttering of messaging services like Allo and Google Wave) it appears that Google is testing out yet another social network, this one called Shoelace.

Further, regardless of your friends are using Shoelace or not, you will be able to share your interests with them as well. Google is even taking requests for suggestions on places it should bring Shoelace to next. "It's great for folks who have recently moved cities or who are looking to meet others who live nearby".

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As per the Shoelace's official website, it is only available in New York City right now. Area 120 is responsible for giving us the Smart Reply feature seen in apps such as Gmail.

Google+, which was shut down in April, may have been the Internet search giant's most popular (albeit ill-fated) stab at creating a social network, but it wasn't the first. "After installing the app, we ask each user to join a community - which often require verification - to ensure you only attend Loops with people you might want to know", the team said in that same FAQ. "We do so through activities - which are fittingly called 'Loops'".

Described by Google as an app that "helps connect people with shared interests through in-person activities", Shoelace is available only as a mobile app on Android (v.8.0 or newer) and iOS (v11.0 or higher) devices, but is only being offered to select users in the U.S. on an invite-only basis.

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