Amazon to launch ad-supported music service to rival Spotify

Galtero Lara
Abril 15, 2019

Spotify is now the only music streaming service that offers a free, ad-supported option, and this version has more users (116 million) than its paid alternative (96 million).

Shares of Spotify Technology SA fell 4 percent on Monday after a report said Amazon.com Inc was in talks to launch a free ad-supported music service, which is expected to intensify competition for the music streaming leader.

Online retail giant Amazon is planning to launch its own ad-supported music service, which could launch as soon as this week. Unlike paid offerings, these streaming tiers typically do not allow users to save music for offline access, limit the number of songs that can be skipped, and block the ability to find and stream specific songs, instead requiring the user to put a playlist on shuffle.

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Billboard, citing sources familiar with the plan, reported on Friday that Amazon would market the ad-supported service through its Echo speakers and offer a limited catalog.

In addition, the company sells Amazon Music Unlimited subscriptions for $9.99 a month, which is available for Prime members at a lower fee of $7.99 per month.

Amazon Music Unlimited only costs $3.99 a month if the subscription is only used through an Echo device. Other services like Apple Music require customers to pay.

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