Switch missed hardware target because Nintendo didn't 'convey appeal' of the system

Ceria Alfonso
Febrero 10, 2019

"There are many female developers in the software development departments", Takahashi said. Here in 2019, the 3DS - which released way back in 2011 - is beginning to feel somewhat dated, especially when placed alongside the Switch, a more powerful platform that can be played on a TV but also serves the handheld gaming niche that the 3DS has dominated for years. Many of them have children, and we have created an environment to work with comfort even for those who have children. I think that it is a very good workplace where women can participate actively and find satisfaction in their work. During the question and answer segment of the meeting, one of the investors questioned Nintendo about their number of female employees.

Ko Shiota, a director at Nintendo and senior executive officer, pointed out that the discrepancy is in engineering professions, such as hardware and systems development. The director of the Animal Crossing series is a woman, and there are many female designers working actively. Then the Switch launched in 2017, and though it fills mostly the same goal as the 3DS, Nintendo has stated many times that it will continue to offer the 3DS as something of an entry-level console for those who may be new to gaming. He explained that this is a common issue in Japan, but expressed optimism that Nintendo in particular can buck this trend in the future.

Nintendo Switch Games
Switch missed hardware target because Nintendo didn't 'convey appeal' of the system

As Nintendo continues to push sales of its Switch console and software, perhaps it will consider pushing for hiring more female developers.

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