Spotify will soon ban accounts that use ad blockers

Ceria Alfonso
Febrero 9, 2019

In its updated Terms of Service, Spotify indicates it won't be so lenient with these users going forward. A proportion of these free users turn to ad blockers, and this is something Spotify has been increasingly trying to clamp down on.

Yesterday it was revealed that there are 207 million monthly active users, 96 million of them paying for Premium services without ads and with plenty of features the free version is lacking. If you're found to be blocking ads, expect an email warning, then a suspension, and finally a termination if you don't relent and let the adverts play (or subscribe to get rid of them).

Spotify will step up its measures to crack down on ad blockers, according to the streaming platform's latest terms of services policy, as The Verge reports.

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In the user guidelines section of its updated TOS, Spotify notes that "circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements" is strictly forbidden.

Spotify did not immediately return CNET's request for comment.

Around two million Spotify users are thought to be blocking adverts by using modified players to listen to the service. It was estimated that approximately two million people were abusing the company's free service past year alone, generating no revenue for Spotify, record labels or the musicians. The service very recently reported its first profitable quarter in 13 years after all. "The format is really evolving and while podcasting is still a relatively small business today, I see incredible growth potential for the space and for Spotify in particular".

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