Cadillac Is Launching an EV and Will Lead GM's Electrification Push

Galtero Lara
Enero 12, 2019

General Motors CEO Mary Barra on raising the automaker's guidance, the plant closings due to the company's transition, efforts to rebuild the Cadillac brand, competing against Tesla, the growth opportunities in China and the state of the US consumer.

We've known about this new EV-specific BEV3 architecture since 2017, when we learned that the first vehicle to use it will arrive in the market by 2021, serving as a base for at least nine other models.

GM is not expected to disclose on Friday additional details, including precisely when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled, the sources said.

Cadillac is the flawless brand for GM to relegate to electric vehicles, as the cost of electric components can be offset by the already-high prices customers pay for the cars' luxury.

GM said in November as part of its restructuring efforts it was doubling resources for electric and autonomous vehicle programs over the next two years. In 2017, however, the company said BEV3 was flexible enough to underpin everything from compact crossovers to a large seven-passenger luxury sports utility vehicle and a large commercial van.

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General Motors will make Cadillac its first electric vehicle under the BEV3 platform, according to unnamed sources talking to Reuters.

However, there is also a major opportunity for Cadillac here in the United States given the recent strong performance of Tesla.

"I think we compete today with the Chevrolet Bolt EV", GM CEO Mary Barra said during an interview with FOX Business' Gerri Willis.

Last year, General Motors opened a battery factory in China in partnership with local carmaker SAIC Motor part of its expansion plans for the Chinese market.

Cadillac has also been doing very well in China, with sales rising 17.2 per cent in 2018.

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