Sharing your Netflix password? This software will track you down

Ceria Alfonso
Enero 10, 2019

It seems like Netflix is trying to clamp down on people sharing accounts, with new software being introduced that will see other people using the account being blocked.

The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested.

Each service can choose to deal with rule-breakers as they please, for instance by sending them an email asking them to upgrade to a premium service or even shutting down their account.

One survey found that 26 percent of millennials use the password from someone else's account to watch shows on an online streaming service.

'Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.

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These seemingly small acts of theft add up too; according to research by Parks Associates, 2021 account sharing could lead to as much as $9.9 billion of losses for streaming companies and $1.2 billion of over-the-top (OTT) revenues.

"It's a great way to keep honest people honest while benefiting from an incremental revenue stream".

Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access.

If an account is signed in and watching shows in both Edinburgh and London, Synamedia flags the user.

The system can work out if the service is being used in a "wrong" location - and knows when people are using it in their homes or holiday homes, for example.

It can also distinguish users who are sharing passwords with friends or kids who no longer live at home.

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