Prada accused of using blackface imagery at NYC store and online

Esequiel Farfan
Diciembre 16, 2018

But it scrapped the products Friday after outrage spread online when a horrified New Yorker spotted the character at the Prada's Soho store and blasted the brand for using "Sambo like imagery" in a viral Facebook post.

Prada has announced it will pull certain products from its Pradamalia line after the company was widely accused on social media of using blackface imagery in its products and a store display. After "a very emotional visit" to the Smithsonian's African American history museum, "I walked past Prada's Soho storefront only to be confronted with the very same racist and denigrating #blackface imagery", writes Ezie.

On Facebook, Ezie publicized her experience with the luxury retailer, saying that she "entered the store with a coworker, only to be assaulted with more and more bewildering examples of their Sambo like imagery".

In response to Ezie's claims, the company has pledged to "withdraw" its characters, sharing the following statement with Yahoo Lifestyle: "Prada Group abhors racist imagery". Anybody who is familiar with history will immediately recognize this character, as it immediately draws to mind many hurtful stereotypes that have been directed at black people through racist blackface portrayals and references to monkeys. "Black America deserves better", the activist said.

"History can not continue to repeat itself". 'The Pradamalia are fantasy charms composed of elements of the Prada oeuvre.

She also pointed out that this kind of oversight would probably never have happened if Prada had any people of color in positions of power, suggesting a long list of consultants and board members they could hire to rectify the situation.

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In this context, it's surprising that Prada was not more sensitive to how this monkey trinket might be interpreted when it left Prada Labs and went out into the world.

The company contented that these are "imaginary creatures" and "certainly not blackface".

'I am astounded. How can they even say it wasn't intended?

The Pradamalia collection, featuring a variety of characters, is being slammed as racist.

But Chinyere told the site that 'even if the display comes down it was throughout the store in various products for sale and even on their website'. Soho store were removed on Friday morning.

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