Google is joining you for a permanent ride

Ceria Alfonso
Setiembre 21, 2018

Under the new technology partnership, vehicles with the new infotainment system can utilize turn-by-turn navigation with Google Maps, access Google Play Store, and manage vehicle functions with Google Assistant.

But as more cars become linked to the internet, automakers are finding suppliers who have better systems that can be updated, he said.

Besides these experts and auto & vehicle analysts have also started suspecting that Google may soon be approaching other popular auto makers as well, for installing the next-gen Android driven digital media system in their vehicles as well.

Until now, carmakers have largely chosen operating systems that are more limited in functionality, but more easily controlled by the manufacturer. But Google has now made its way to the auto.

It's a sign that automakers are starting choose sides in infotainment software, deciding between developing their own systems or going with an established company that's familiar to customers.

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Google and Renault-Nissan-Mitsubishi make infotainment partnership, sharing same Android platform. Today's partnership will enable the Renault-Nissan-Mitsubishi Alliance to provide a user experience more on par with that available to consumers on their Android phones.

Google's potential dominance in voice assistants can not be overemphasized if it finally makes it into the automotive realm.

The Renault-Nissan-Mitsubishi Alliance of carmakers will be using Google's Android operating system to power the dashboard media display in its future cars, worldwide.

The Alliance, whose member companies past year sold 10.6 million vehicles in 200 markets, will integrate Google applications and services into infotainment and cloud-based systems to enhance the experience for customers of Renault, Nissan and Mitsubishi Motors brands.

In China, where Google is blocked, the auto alliance will offer drivers unspecified alternatives. Hadi Zablit, Senior VP of Business Development at Renault-Nissan-Mitsubishi said in a statement. Accordingly, some think that directly integrating Android Auto into the infotainment systems would mean an even more significant loss of privacy for drivers, as some of them already complained after the news emerged.

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