Lena Dunham Responds to Revolve's Sweatshirt Debacle

Esequiel Farfan
Setiembre 15, 2018

Although the collection has now been pulled, Revolve said it will still donate $20,000 to the charity.

Plus-sized model Tess Holliday was the first to notice that the sweatshirt, which features the quote, "Being fat is not attractive it's an excuse", was draped across a svelte woman on clothing retailer Revolve's website.

Twitter users were quick to point out the problematic nature of the top, which retails for $168 and was photographed on one of Revolve's typically thin models. But you are rude and ignorant.

'I can lose weight, but you're going to be ugly, inside where it matters, forever'. But it's a collaboration with 5 women.

However, when the first sweatshirt was released - apparently prematurely - with no explanation, the wider context of the campaign was lost.

In a lengthy Instagram post on Wednesday, she explained that Revolve had mistakenly released images of the sweatshirt early on "thin white women" without her knowledge, ruining the intended goal of acceptance and showcasing the "lack of diversity in representation". "The capsule collection - originally conceived by LPA alongside Lena Dunham, Paloma Elsesser and other inspiring women - was set to debut tomorrow as a direct commentary on the modern day "normality" of cyber-bullying and the shared desire to create a community for those most affected by the epidemic". Revolve also pledged $20,000 to Girls Write Now, the organization Revolve meant to aid with this campaign, which has made it its mission to help "underserved young women to find their voices through the power of writing and community".

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What was clear was sample-size of the model wearing it. Curvy model Paloma Elsesser was one of five famous women who chose real-life negative comments on their Instagram feeds to be featured on shirts meant to call out cyberbullying.

'We at Revolve sincerely apologise to all those involved - particularly Lena, Emily, Cara, Suki and Paloma - our loyal customers, and the community as a whole for this error.

'The collection has been pulled. "LOLLLLL @REVOLVE y'all are a mess", she tweeted.

LPA also clarified that all of the women involved had submitted the quotes and approved them, even snapping selfies in the sweatshirts for the label to run online.

For months I've been working on a collaboration with my friend Pia's company LPA through parent company @revolve - sweatshirts that highlight quotes from prominent women who have experienced internet trolling & abuse.

'This is a cause very close to my heart and the proceeds were meant to benefit charities that help young women by empowering them to express themselves through writing and art. Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I can not support this collaboration or lend my name to it in any way.

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