Facebook's Cambridge Analytica fine could have been even bigger under GDPR

Evarado Alatorre
Julio 12, 2018

The Cambridge Analytica scandal isn't just about how much information companies gathered about Facebook users and their friends without their knowing-it's also about how this data can be used to influence very specific groups of people for political gain.

"The complaint seeks financial recompense for the unauthorised access to and use of their personal data", IMF Bentham said in a statement.

A Russian Internet company with links to the Kremlin was among the firms Facebook gave an extension allowing them to collect data on unsuspecting users - even after the practice was supposedly stopped, CNN reported Tuesday.

The accusations made by the Commissioner's office pertain to not protecting user data properly and not making clear how the user data was shared with others, according to The Washington Post.

Facebook CEO Mark Zuckerberg has faced questioning by US and European Union lawmakers over how the political consultancy obtained the personal data of 87 million Facebook users from a researcher.

Sen. Mark Warner, D-Va., the top Democrat on the Senate Intelligence Committee, said in a statement to CNN that Facebook's relationship with Mail.Ru deserved further scrutiny. Trust and confidence in the integrity of our democratic processes risk being disrupted because the average voter has little idea of what is going on behind the scenes, ' says Information Commissioner Elizabeth Denham in support of the plan of action. "But this can not be at the expense of transparency, fairness and compliance with the law", wrote Denham in a statement.

United Kingdom investigators also questioned whether Facebook failed to maintain adequate safeguards to ensure other third-party app developers had not misused social data.

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"We are at a crossroads".

Damian Collins, the chairman of the UK Parliament's media committee, said Wednesday that the company "should now make the results of their internal investigations known to the ICO, our committee and other relevant investigatory authorities".

Since its entanglement with Cambridge Analytica became public, Facebook has pledged to review all third-party apps on the platform while introducing new transparency measures, including an online repository of all political ads that run on the site.

It said it was investigating both leave and remain campaigners in the referendum, and that it had issued an enforcement notice for AIQ, a data firm that worked for official Brexit campaign Vote Leave, to stop processing retained data from British citizens.

The ICO said its investigation is continuing and the next phase is expected to be concluded by the end of October.

Fair Vote's director, Kyle Taylor, told Business Insider that he was anxious that Facebook wouldn't face a sufficiently large penalty.

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