PM Modi to inaugurate world's largest mobile factory in Noida today

Ceria Alfonso
Julio 9, 2018

The South Korean conglomerate has opened the unit at Sector 81.

India's smartphone market grew 14 per cent with total shipments of 124 million units in 2017, the fastest pace of growth among the top 20 markets, according to International Data Corp. In a year's time, the new facility is ready for production, which the double output for the company.

In 2012, Samsung became the leader in mobile phones in the country and the Noida facility rolled out the first-ever "Galaxy S3" device. "But I think that has been left behind with South Korean investments worth $600 million coming in previous year", Prakash said pointing at firms like carmaker Kia and Samsung announcing fresh investments in India in recognition of the Indian market and the buying power of the urban middle class.

"This is a significant departure from Korea's traditional foreign policy", the article noted, adding that, "It is partly a hedging strategy amid the US-China tug-of-war in the region, and partly a forward-looking move to address how Korea and India can together meet the demands of a dynamic future".

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The new Samsung factory will have the capacity to fabricate 120 million smartphones per year, and make everything from low-end smartphones that cost under $100 to the company's flagship S9 model, according to the company.

In 1997, the plant started manufacturing televisions, and in 2003, expanded to manufacturing refrigerators. Chinese smartphone maker Xiaomi Corp. said in April it will set up three more factories in India. That is one reason Apple has struggled to gain market share in India, as most iPhone models are priced beyond US$500, according to a Bloomberg Intelligence report earlier this month. Officially the event will start at around 5.30 pm in the evening. Today, Samsung is the market leader across mobile segments. They will be face to face at a ceremony on Monday to mark the completion of Samsung's newest factory for smartphones in Noida, a planned city in the northern state of Uttar Pradesh.

The company is aiming to increase the overall production capacity by 50 percent, which is now at 10 percent.

Since taking power in 2014, Modi has pushed his "Make in India" initiative, which encourages companies to set up plants in the country, as the nation attempts to bolster domestic manufacturing.

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