Whoops! Target issues apology for 'Baby Daddy' card

Esequiel Farfan
Junio 14, 2018

Takeisha Saunders, of Dallas, Texas, sparked discussion about the card in a Facebook post late last month. "Happy Father's Day." In addition, Target had the nerve to sell the card.

The inside of the card, as noted by a user on Saunders" post, does include the message: "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy'.

"We want all guests to feel welcomed and respected when they shop at Target", the statement said. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused".

"We appreciate the feedback and apologize", the Minneapolis-based company wrote to its shoppers. "It's never our intent to offend any of our guests with the products we sell". It's not sweet or nice, ' she stated.

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While some on social media said the term can also be used as one of endearment, others argued that it often comes with connotations of being a "deadbeat dad". "I saw this card and was surprised and disappointed".

Popular retailer Target has issued an apology following an outcry of frustration on social media, according to a report from WFLA. Thanks for posting the inside I didn't read it'.

American Greetings insisted that the card is meant to celebrate a "loving father", but the company agreed the cover of the card could be taken out of context. "I would hope that [American Greetings] and Target's purchasers would become more aware of the items on their shelves and how they may not have the desired impact on the targeted demographic consumers", she said.

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