Red Cross Launches Missing Types Campaign To Promote Blood Donation

Maricruz Casares
Junio 14, 2018

And when A, B and O blood types are missing from hospital shelves, patient care could be impacted.

The Red Cross says the number of blood donors shrinks every year, so the organization has started a new drive to recruit more people to the cause. Blood stocks are also essential in natural and man-made disasters.

The blood bank is seeking between 1,000 and 1,500 donors in New York City, the Hudson Valley, Long Island and New Jersey to help replenish the supply in local hospitals, according to a new release from the center.

Everyone 18 and older will be automatically entered in the Community Blood Center "Build a Better Blood Supply Summer Blood Drive" drawing to win a $5,000 home improvement gift card.

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GroundTruth, the leading location platform that leverages data and insights to drive business performance, and WeatherBug (a GroundTruth company), a leading weather site and mobile app used by 20 million unique monthly users, are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors. "We have unbelievable donors who come regularly to give blood". To recognize the importance of blood donations, members of the Republican and Democrat congressional baseball teams have joined together in a bipartisan, bicameral effort to promote World Blood Donor Day and the vital work of independent blood centers such as NYBC. "More blood donors are needed now to fill those gaps".

Every two seconds, someone in the country needs blood.

"That's why the Red Cross is asking those who have never donated blood and those who haven't given in a while to make a lifesaving donation". It's not just blood: it's keeping families together. It was officially established by the organisation in May 2005 at the 58 World Health Assembly to motivate all the countries worldwide to thank the blood donors for their precious step, promote voluntary, safe and unpaid blood donations to ensure the sufficient blood supplies. "Our region must collect close to 800 units of blood and platelets every day to meet patient need, regardless of the season". One of those daughters lost her battle with the disease in December, and Johnson said blood transfusions helped all three maintain their quality of life during treatment. Thirty-eight percent of the population is eligible to donate blood.

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