YouTube Music's Subscription Service to Relaunch Tuesday

Federico Mansilla
May 17, 2018

While artists get paid for their videos through advertising on Youtube, many music studios have complained about how the current situation greatly benefits YouTube over the original artists.

Rumors have circulated that Google Play Music - Google's original music offering and the mechanism for their 50,000 song music locker and music purchases - will be killed off by the end of this year in favor of the new service. Re/code notes that ad-free here only applies to music videos, not the rest of YouTube.

Like Google's messaging focus, YouTube's efforts to spin out successful streaming and music products has felt confusing and haphazard.

But YouTube was made for video, not just music.

There's a lot of questions to be answered here about how this affect their Google Play Music streaming service (and their cloud locker), as well as Family Plan users signed up for YouTube Red and we're going to have to wait for Google to answer them when they launch the service next week.

YouTube Music is getting an overhaul, which an emphasis on personalization.

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And what of Google Play Music? "It's a little bit of an art and not a science, because you might be using YouTube to research something, and we really want to be playing things you want", he said.

YouTube Music was originally part of YouTube Red, the company's subscription video streaming service, and though it is being decoupled, customers will be able to subscribe to both services if they buy a YouTube Red subscription, which is now priced at $11.99 per month.

YouTube said that the service will feature "a reimagined mobile app and brand new desktop player that are designed for music", with "thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube". The timing is weird, but this is indeed Google's new streaming music service that will be at the forefront of their music push. This is in contrast to earlier reports and could of course change in the future. We'll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. YouTube Premium, formerly YouTube Red, will ask for a higher $12 a month commitment in exchange for a totally ad-free YouTube and original content. In fact, new subscribers in countries where Red is already available can sign-up now to lock in the price ahead of the new service.

YouTube Music, which soft launches on Tuesday, will cost that exact same amount, putting it on the same level as Spotify and Apple Music.

To sign-up to be notified of the launch, hit up this link.

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