Walmart introducing online sales of Lord & Taylor luxury items

Galtero Lara
May 16, 2018

The company's Premium Brands section will include offerings from more than 125 Lord & Taylor brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, and Lucky Brand.

"As part of the redesign, and our commitment to establish as a destination for fashion, we recently relaunched our new fashion shopping experience".

"The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response", Incandela said in a statement on Tuesday. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers". The Lord & Taylor flagship will include men's, kid's, and women's clothing and accessories. Orders $35 and up will be eligible for free two-day shipping.

The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its almost 12,000 stores worldwide.

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With just 48 stores in the Northeast, Lord & Taylor sees the partnership as means to revive sales at the flagging chain by attracting Walmart's more affluent shoppers in areas of the country where there are no Lord & Taylor stores, say industry experts.

Walmart Inc (NYSE:WMT) is planning to start selling upscale products from Lord & Taylor via its online store. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

Lord & Taylor, founded in 1826, is one of America's first department stores.

Hudson's Bay Co. on Monday announced that Vanessa LeFebvre has been named president of Lord & Taylor, effective May 22, reporting to HBC CEO Helena Foulkes.

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