SmugMug acquires Flickr from Yahoo

Federico Mansilla
Abril 21, 2018

Huge news in the photo sharing world today: SmugMug just announced that it has acquired Flickr from Yahoo, which was itself acquired by Verizon previous year. For the last 15 years, SmugMug has focused on helping and supporting photographers with their consumer-friendly business model, which doesn't rely upon forcing advertising on visitors or utilizing user data. Originally launched in 2004 by Caterina Fake and (current Slack CEO) Stewart Butterfield, Flickr was an early darling of the "social web". Ultimately, the missions of both services were never very disparate so it's a fitting pairing. Unlike VCG, a stock photo heavyweight, SmugMug is more known for offering a platform that professional photographers use to directly sell high-quality digital and print media to customers with their own pricing.

Officially, the announcement today is the intent to purchase Flickr, the transaction has yet to be closed.

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Don MacAskill, CEO of SmugMug, says of the intent to acquire Flickr, "Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment". We want to bring excitement and energy to inspire more photographers to share their perspective. "The future is bright, but we'll only get there together".

No changes to Flickr prices or rate changes are planned at this time. "We look forward to becoming part of the SmugMug family and continue to grow, innovate and delight our global community of photographers". "Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected".

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