Welcome Balaji Srinivasan, Coinbase's new Chief Technology Officer

Galtero Lara
Abril 17, 2018

Earn.com is a website that allows users to earn cryptocurrency by "replying to an e-mail" - which often really should be looked at more as "completing a survey" as companies can use Earn.com to seek feedback on a variety of projects and apps.

Earn.com will continue as a standalone business under Coinbase ownership, but much of the motivation for the deal appears to be a talent acquisition in the form of Earn.com co-founder and CEO Balaji Srinivasan (pictured, left), who will become chief technology officer at Coinbase.

Coinbase is offering $100 million, partly in cash, stock, and crypto assets, to acquire Earn.com, according to a Recode report.

Commenting on the new CTO appointment, he added: "As CTO of Coinbase, Balaji will serve an important role as ‎the technological evangelist for the company".

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Srinivasan holds a BS, MS, and PhD in Electrical Engineering and an MS in Chemical Engineering from Stanford University, and has taught courses in data mining, stats, genomics, blockchain at his alma mater.

The acquisition was the second announced by Coinbase in April alone. The company also hired Tina Bhatnagar from Twitter, and last week brought in former Facebook and Twitter communications director Rachel Horowitz.

Business Insider's Becky Peterson has reported on the mergers-and-acquisitions ambitions of Coinbase, which hired its first M&A boss in March to lead a new push for acquisitions and partnerships to expand its opportunities in the booming market. Earlier this month, the cryptocurrency exchange launched a fund known as Coinbase Ventures to support early-stage start-ups. Many platforms in the cryptocurrency space, at the moment are hypothetical.

Earn.com, a platform that gives users cryptocurrencies for doing tasks such as replying to emails, announced on Monday it is being acquired by digital wallet and crypto exchange, Coinbase.

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