Holly Willoughby has taken to Instagram to announce some VERY exciting news

Esequiel Farfan
Abril 17, 2018

Everyday she poses in front of a camera showing off a different outfit and uploads the snap onto Instagram so she can tell her fans where the clothes are from.

It's not all been about relaxing on holiday though as Holly also revealed on Saturday that she's been busy working on a secret project - her very own lifestyle brand called Truly.

Well now she's gone and added to her busy workload by officially announcing on Twitter that she is launching her own lifestyle brand called Truly.

"Truly is a new lifestyle brand that launches later this year".

However, Holly ruled out similarities between her and Gwyneth's Goop, joking that she doesn't plan on being quite as adventurous with some of her topics.

"So the only things I've heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff".

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She confessed to wanting to make the site as open and welcoming as possible, and spoke of how it will not only be a blog for herself to write on, but will be a forum for her fans to have open discussions. As yet, on our list, there's no vagina steamer'.

She continued: "For me, being a woman, it's nice to have a space where you can have that honest, open conversation that isn't too militant or frightening or one-way". "Congrats Holly. I'm so excited @hollywilloughby".

Holly revealed how she has been "secretly" working on the project for a long time now, and encouraged her followers to register for the website for more updates.

We can't wait ot see what Holly has in store!

Someone else replied: 'That's me registered. I'm all for it'.

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