Google's Mobile-First Indexing Is Rolling Out: What This Means For You

Federico Mansilla
Marcha 29, 2018

Google also shared the best practices for mobile-first indexing. In stead, mobile search results are presented in clusters with a "load more" button at the bottom of each section. "This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher".

Google recently announced that they would be rolling out their mobile-first indexing feature where search results on mobile would start indexing websites that are mobile-optimized. Affected websites will not see their rankings change among searches conducted from desktop devices, game consoles, and other oddball fare, but mobile phones, tablets, and other types of devices that use a mobile processor and ask for a mobile interface on the web will start seeing these sites above other comparable results that are not deemed to be mobile-friendly. Now it seems that Google could be working on more mobile-friendly search results, this time in the form of infinite scrolling. Mobile and desktop versions of pages can vary widely, which can be confusing for users on mobile who expect one thing from their search results and encounter another.

Today I want to talk to you about Mobile First.

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Google also allayed fears that desktop content will be removed from the index, or that mobile sites not included in the initial wave would be at a disadvantage when compared to first joiners. "Moreover, if you only have a desktop, you will continue to be represented in our index", wrote Google.

They stress that there is no "desktop index" and "mobile first index" but rather they are the same index, simply some sites have the desktop version indexed while others have the mobile version of the site indexed. You can also see the profile you provide to advertisers for targeted ads. Search snippets are a huge source of traffic, and sites featured in them should make sure their mobile sites are up to par. After the shift, the mobile version of sites will be shown in Google's search results and cached pages.

To check whether a page is mobile-friendly, you can check out Google mobile-friendliness test here.

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