Google to ban ads for cryptocoins, related products

Galtero Lara
Marcha 14, 2018

Google ensures the integrity of their ads ecosystem, and ensuring that people who interact with their ads have a safe and positive experience is something they remain committed to.

There has been an increase in bad ads/sites removed in 2017 compared to 2016. Put another way, Google took down more than 100 bad ads per second previous year. The company removed 320,000 publishers from its ad network for violating publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps.

The United States of America's technology company said it blocked 79 million adverts on its network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites a year ago. Google defines tabloid cloakers as scammers that try to game the system by pretending to be news.

The internet search giant, a subsidiary of multinational conglomerate Alphabet, announced the decision on Wednesday in an update to its policy, which said it will begin to block ads for "cryptocurrencies and related content". Last year, Google generated $95.4 billion in ad revenue, up 20 per cent from 2016.

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On the publisher side, Google said it removed 320,000 bad publishers from its ad network, part of its strategy to "remove the economic incentives for sites to create and spread deceptive content online". For example, a site where you can buy fake diplomas or plagiarised term papers and this new policy allows them to take action on sites for misrepresenting themselves or deceiving users with their content.

Speaking to selected journalists via Video Conferencing on Monday, Monetized Products, Google Trust and Safety, EMEA, Jessica Stansfield, said digital advertising plays an important role in making the web what it is today - a forum where anyone with a good idea and good content can reach an audience and make a living.

Stansfield said in 2018, Google will be adding several new policies that will address adverts in unregulated, overly complex, or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs), adding: "we have already updated our gambling policies to address new methods of gambling with items that have real-world value, such as skins gambling".

As Google implement these new changes, the Google ad's network becomes a lot safer, resulting in websites and blogs not having to worry about the ads that appear via Google's Adsense program.

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