Online Petition Calls For a Rollback on Snapchat's Latest Update

Federico Mansilla
Febrero 15, 2018

The redesign is Snapchat's attempt to make the app "more personal", creating a clear divide between your social interaction with your friends, and the content you consume from brands, celebrities and media outlets.

Over 600,000 Snapchat users signed a petition on asking the company to revert back to the old version of the app. They promised the redesign would allow users to find friends more easily and eliminate misleading news stories.

The new layout rolled out in November to a small number of users, but it seems the company pushed it to mass market over the weekend.

'There is a general level of annoyance among users and many have chose to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become, ' it says.

"How many people have to hate an update for it to be reconsidered?" she asked. Let us know down in the comments.

The changes were meant to separate interactions with friends from branded content - including that of celebrities and influencers. Swiping right brings up the Discover tab, where you can view content from publishers.

Online Petition Calls For a Rollback on Snapchat's Latest Update
Online Petition Calls For a Rollback on Snapchat's Latest Update

The goal of the update was to clearly separate messages users send to friends from commercially produced content.

Midha said, however, that he didn't think it likely Snapchat would reverse course.

Rumsey wrote that the upgrade "has, in actuality, made many features more difficult" to use.

A Snap spokesperson tells CNN, "Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in".

In 2017, Snapchat struggled with growing its user base thanks to stiff competition from Instagram.

"They hadn't realised the value that influencers add to the app", he said.

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