Google Doodle Celebrates Neurosurgeon Wilder Penfield's 127th Birthday

Maricruz Casares
Enero 26, 2018

And now, today, Dr. Penfield lives on in the form of a Google Doodle, one of the internet's highest honours.

Google is celebrating accomplished neurosurgeon Wilder Penfield on what would have been his 137th birthday with a new Doodle. Penfield later became Montreal's first neurosurgeon and established the Montreal Neurological Institute in 1934. He also used this technique to create detailed maps of the brain's sensory and motor cortices, and with his colleague Herbert Jasper, published the landmark neurosurgery text, Epilepsy and the Functional Anatomy of the Human Brain, in 1951.

Google's doodle honoring the surgeon includes an illustration of Penfield and highlights his research on how smells could impact memory-recall.

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"Google says Penfield studied medicine because it was, "... the best way to make the world a better place". This surgery, called the Montreal Procedure, led to a greater discovery: stimulating certain physical parts of the brain could evoke memory recall, like the smell of burnt toast. With the patient conscious, he stimulated her brain with electrical probes and observed her responses until zeroing in on the location where the electrode produced the sensation of smelling burnt toast.

Don't rack your brain trying to remember how you know the name Wilder Penfield. He was awarded the Lister Medal for surgical science and was inducted into the Canadian Medical Hall of Fame. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine.

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