Pernod Ricard joins the no straw movement

Ceria Alfonso
Enero 13, 2018

"We believe that small acts have a big impact - and that is why Pernod Ricard has chose to stop using non-biodegradable plastic straws and stirrers in any part of its business", it announced in a press release this morning.

In June of a year ago, United Kingdom bar chain All Bar One pledged to phase out the use of plastic straws across all of its venues as part of its #strawssuck campaign. The group acknowledged the harmful impact of plastic straws, which while used on average for just 20 minutes, will take hundreds of years to decompose, and even then not fully disintegrate.

From this week plastic straws and stirrers will be permanently banned at all Pernod Ricard events, extending a temporary ban in place since December.

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"Diageo is committed to minimising our environmental impact and we are, like many of our consumers, increasingly concerned about the negative environmental impact associated with the irresponsible disposal of plastic straws", said David Croft, Diageo's global sustainable development director. "When the use of straws is important to the enjoyment of our brands we will only use reusable, compostable or biodegradable alternatives".

Vanessa Wright, Pernod Ricard's recently appointed Group VP Sustainability & Responsibility, added: "The history of Pernod Ricard and our values are intrinsically linked to social responsibility and care - it is a part of us, and the creation of the Paul Ricard Oceanography Institute more than 50 years is a concrete example".

Pernod Ricard's 2020 Roadmap initiative also focuses on reducing waste to landfills with a goal of reducing 913 tonnes to 0 by 2020.

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