Facebook and Universal Music Group Enter Global Licensing Deal

Federico Mansilla
Diciembre 21, 2017

Facebook and Universal Music Group have struck a multi-year agreement on Thursday to bring UMG's entire catalog to the social network. "We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world".

The partnership comes days after Bloomberg reported that Alphabet's YouTube had signed a new long-term agreement with Universal Music Group and Sony Music Entertainment. That could include Facebook and Instagram videos made by users with the music in the background.

In time, it is expected functionality will expand to enable access to a library of music across a series of social features.

"There is a magnetic relationship between music and community building".

Tamara Hrivnak, Head of Music Business Development and Partnerships at Facebook, echoed Nash in her statement accompanying the news. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG.

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We have more questions, of course.

The other major record companies are nearing similar deals, sources tell Billboard.

What does this mean for Spotify, which has been one of Facebook's strongest partners in the music-streaming space - how will playlists and other content shared from Spotify rank in Facebook's news feed algorithm compared to the content bubbling up from the social network's deals with labels? Facebook has a longstanding belief of letting users post freely.

Can it create new, social-infused music formats - think what Musical.ly did with the 15-second lip-synch clip, although Dubsmash also deserves credit there - that will actually generate revenue for artists, songwriters and their rightsholders?

Earlier this month, Facebook released its own collections of songs and song effects.

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