Wall Street analyst says iPhone X sales are below expectations

Galtero Lara
Diciembre 18, 2017

Apple's iPhone X may have performed badly in terms of sales, as per leading Wall Street analyst. Packed with high-end features, it's by far the most advanced iPhone ever built - but it's ludicrously pricy, ranging from £999 to £1,149 for the top spec. According to a report from Bloomberg, citing Cowen analyst Karl Ackerman, who seems to suggest that the company's much-hyped iPhone X isn't selling well as Apple would have hoped for.

"Some investors may conclude this relates to better sales momentum for the X, but we are increasingly concerned that demand has been below initial expectations as users appear to have gravitated toward the previous iPhone models, " Ackerman wrote. Ackerman further added that sales so far have been "good, but not yet indicative of a 'super cycle". Ackerman estimates that in the current three month period that ends this month, which is Apple's fiscal first quarter of 2018, the tech giant will ship 79 million iPhone units.

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The iPhone X launched in the United Kingdom on November 3, and is the most expensive Apple smartphone ever sold to date. For Apple's fiscal second quarter of 2018, which runs from January through March, the analyst expects to see Apple ship 56 million iPhone handsets compared to 51.2 million for the same quarter past year.

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