'I tricked TripAdvisor to make my shed its top restaurant'

Galtero Lara
Diciembre 7, 2017

He then skirted TripAdvisor's fact-checkers by listing only the road as the address and marking the restaurant as appointment-only. "As there is no incentive for anyone in the real world to create a fake restaurant it is not a problem we experience with our regular community - therefore this "test" is not a real world example". "One day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation, and society's willingness to believe absolute bullshit, maybe a fake restaurant is possible", Butler writes in Vice for a hilarious look at how he turned his shed into London's top-rated restaurant in just six months.

Oobah Butler, a writer for Vice, transformed his garden shed into a fake restaurant, by making a website and enlisting a photographer to take photographs of the "food" - close-ups of shaving foam, bleach and at one point, the author's foot- that "The Shed" apparently served. Those reviews and the mystery surrounding The Shed were enough to beat out the more than 18,000 real London restaurants on TripAdvisor.

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He said he had thought of the idea after writing fake positive reviews for restaurants for £10 a time. "A restaurant that doesn't exist is now the highest ranked in one of the world's biggest cities, on perhaps the internet's most trusted reviews site", Butler marvels.

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